If more customers knew that Dasani water was simply municipal tap water – the same exact stuff that comes out of their own faucets at home – would they pay a premium for it? Probably not, as notorious eco-pranksters The Yes Men found out during a recent trip to Boston.
The Yes Men and “Coca-Cola spokespeople” unveiled a new, more truthful name and label for Dassani bottled water at a park and then spoke to people about whether they would buy it.
Check it out:
From The Phoenix:
The mock press conference, part of Boston-based Corporate Accountability International’s (CIA) Think Outside the Bottle campaign, protested Coca-Cola’s refusal to state Dasani’s origin — public water sources — on its labels, as Pepsi and Nestlé have done with their bottled-water brands.
“This is a classic case of deception,” said Mike Bonanno (a/k/a Igor Vamos), in town that day with main cohort Andy Bichlbaum (né Jacques Servin) for the opening of The Yes Men Fix the World at the Coolidge Corner Theatre. “They don’t want people to know that they’re drinking tap water because it’s pure profit. Basically, they’ve figured out such a great scam that they don’t want it to end.”
Check out the rest of their eco-pranks at TheYesMen.org.
Link [The Phoenix]
