Who’s Who in Green: Starre Vartan
August 29, 2008 · Print This Article

It hasn’t been long since the perception held that eco-friendly fashion and beauty were the realm of the hemp-wearing, au naturel granola types. But Starre Vartan, an environmental writer and editor, knew that it was more than that – that it could, in fact, be stylish, glamorous and beautiful, and appeal to all sorts of different women. So, in 2005, she founded Eco-Chick.com with the idea that women who cared about the planet deserved their very own place on the web.
Eco Chick has helped make doing right by the planet fun, sexy and feminine, featuring posts like ‘Eco Lingerie for Every Bella’, ‘Reduce PMS Bloating Naturally with Herbs’, ‘Help Fight Chocolate Extinction’ and ‘The Best Non-Milk Cappuccino Ever!’. Diverse topics from eco-friendly high chairs to the pros and cons of nuclear power are covered, always with Eco Chick’s signature style.
Watch Starre demonstrate some classic Eco Chick go-green tips on Fox News below:
Starre was born in Sydney, Australia and split her time between her home country down under and the hamlet of Garrison, New York, exposing her both to the sand and sea of Australia and the deep forests and mountains of the Northeast. These beautiful natural environments are part of what inspired her to achieve a BS in geology, BA in English and a minor in Biology at Syracuse University. She’s currently pursuing a Master of Fine Arts at Columbia University.
Starre’s work can currently be found on The Huffington Post, Audubon Magazine (where she writes the Green Guru column) and The Daily Green. She’s the managing editor for Greenopia and the style editor for Plenty Magazine. She has also written for E/The Environmental Magazine, The Fairfield County Weekly, Alternet.org, and Worldchanging New York. Starre was also an associate producer for the Discovery Channel’s miniseries Final Hour.
Starre’s latest venture is her recently released book, ‘The Eco Chick Guide to Life: How to be Fabulously Green’. The book delves into ways young women can live sustainably and still be chic and cool, with sections on fashion and personal care, the home, eco-friendly travel and more. Upbeat and lighthearted, The Eco Chick Guide to Life has hundreds of ideas on how to be ecologically smart, from vintage clothes shopping to biodegradable hair products.
Starre Vartan’s Green Score: 13,907
- Green Children's House Eco
- The Eco Guide – Blog Designer
- Force the BBC to release It's Not Easy Being Green on Dvd!
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I really appreciate anyone trying to spread the world on green living, BUT, if someone is going to say that green fashion isn’t about hemp, crunchy, granola chicks, then one needs to actually personify that. Wearing shoes bought at REI (Chaco brand sandals worn in picture) does NOTHING to further the cause of eco-fashion and does everything reinforce the granola-girl, “outdoorsy” image. If she wants to be green, where are the vintage pumps? Either walk the talk in decent shoes or shut up. The last thing I need as an eco-boutique owner is more images of “green queens” in ugly f*ing shoes.
Lori,
Thanks for speaking out about ugly shoes! I totally agree. Personally, I wouldn’t be caught DEAD wearing my Chaco’s unless I was at the beach/hiking (which is when this pic was taken- that’s actually my hiking outfit- which I think is pretty fun for hitting the trail in. Stopped in Montpelier, VT to get a drink and my friend snapped this pic. What you can’t see here is the huge gash I got on my right calf from climbing granite that day). After I saw the picture I had the great editors at EarthFirst change it up. As much as I love hiking/snowboarding/trailrunning, that’s NOT how I dress all the time!
Not only do I run Eco Chick, but I’m the style editor at Plenty Mag, and I love dressing up and specialize in colorful ecofashions for my everyday attire (and pretty much ALWAYS heels ’cause I love ‘em). I too want to get as far away from ecofashion being thought of as crunchy and unattractive. There’s so much great, well-designed stuff out there!