Who’s Who in Green: Michael d’Estries

How do you get people inspired to act on behalf of the environment in this superficial, celebrity-obsessed world? Highlight when celebs do good things for the planet, of course – which is exactly what Michael d’Estries set out to do when co-founding Ecorazzi.com, one of the web’s most popular green blogs.

Michael was first inspired to become active in the green movement when he moved to Ithaca, New York in 2004. The city’s passion and drive for environmentalism motivated him to look deeper into green issues, but Michael was frustrated by the lack of good info online. That’s what spurred him to become one of the best-known and most prolific writers and editors in the green blogosphere.

In 2006, Michael founded Ecorazzi along with Rebecca Carter. The popular site is now the go-to source for all things celebrity-related in the green world, as they highlight all of the things that famous folks are doing to highlight and educate on environmental issues. They also catch stars in the act of committing eco-sins, like consuming vast quantities of water in their homes or driving gas-guzzling SUVs. Ecorazzi, the only website of its kind, was named 2007’s Blog of the Year by VegNews, and was also named among the Top 50 Eco Blogs by the Times Online.

One of the coolest things about Ecorazzi is how connected they are across the globe. With correspondents in places like New York, LA, Seattle, Miami and the UK, they’re able to cover events in-person wherever they happen, whether it’s a celebrity gala in Manhattan or an animal rescue fundraiser at the Playboy Mansion. Plus, we’ll be seeing a lot more Ecorazzi web videos in the future!

Check out the Ecorazzi video below of Tracy Metro covering the green carpet at the 12th annual Global Green Millenium Awards.

Michael is also founder and co-editor of Groovy Green, as well as Worst Cook Ever. He lends his editing talents to Ecotality Life as well, and is a frequent guest on Josh Dorfman’s satellite radio program, The Lazy Environmentalist.

In an interview with Brand Republic, Michael discussed Ecorazzi’s success and where he predicts the environmental movement is headed.

Thanks to social aggregators like Digg and StumbleUpon, d’Estries says the sites’ content “catches the eyes of people who would never have gone [there]. People can offer fresh perspectives… We’re not just preaching to the choir.”

D’Estries is thrilled with the current level of environmental awareness and mainstream-media dialogue, including special green issues, but predicts, “Like all good trends, it will eventually calm down and just become a part of life.

“Just every month will deal with sustainability, no one will even notice,” he adds. “That’s the best thing I can hope for.”

With many fresh new ideas and projects in the works, Michael’s star will undoubtedly continue to rise in the years to come – we’re sure that his green score is going to go through the roof!

Michael d’Estries’ Green Score: 11,187

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