This week’s Who’s Who in Green focuses on the accomplishments of Josh Dorfman, a green entrepreneur and media personality with his own radio show, several books, a green furniture company and an upcoming television show. Josh first became interested in environmentalism while living in China in the 1990s, when he was launching Kryptonite Bicycle Locks’ sales and marketing program and noted that a nation of a billion bicyclists was turning into a nation of a billion car drivers. Since then, he’s made it his goal to help people maintain their standard of living while bringing their lives into balance with nature.
Josh is best known as the host of the Sirius radio show The Lazy Environmentalist, which he also created and produced. Listeners tune in to hear Josh discuss issues like eco-friendly personal care products, green charities, alternative energy and organic gardening. The idea for The Lazy Environmentalist all started back in January 2005 when Josh wrote a blog entry stating, “I want it to be totally fun, cool and sexy to act in an environmentally responsible way.” That statement virtually sums up the focus of Josh’s work since – showing people that they, too, can be green without sacrificing fun, style and comfort.
Currently, Josh is working with the Sundance Channel to bring The Lazy Environmentalist to television. He also serves as spokesperson for Brita’s FilterforGood campaign, which aims to help reduce bottled water waste, and for Green Works, the new line of green cleaning products by Clorox. Josh is a member of the Board of Advisors for Healing Lifestyles & Spa Magazine, a member of Newsweek Magazine’s Global Environment and Leadership Advisory committee and the Wolf Trap Foundation’s National Advisory Council for Arts and the Environment. He’s also a frequent guest speaker for companies like Google, MTV and Pepsi.
You may have seen Josh on television already, appearing as a guest on programs like The Martha Stewart Show. He has also appeared on MSNBC, The Sundance Channel, Bravo and many other networks. Check out the Green & Gorgeous video podcast by Treehugger below, where Josh is interviewed by Treehugger’s Jacob Gordon (Part 2 is here).
Josh is also the author of two books: The Lazy Environmentalist, Your Guide to Stylish, Green Living and the upcoming The Lazy Environmentalist on a Budget (due out in 2009). He’s the founder and CEO of Vivavi, a retailer of modern, eco-friendly home furnishings as well as Modern Green Living, Vivavi’s residential real estate search directory for consumers seeking green homes.
Josh’s efforts have certainly been paying off – through all of his work, he’s helped bring the concept of the ‘light green lifestyle’ to thousands of people. On what he wants readers to get out of his book The Lazy Environmentalist, Josh told Treehugger,
“Optimism. I hope that this book is part of the conversation that really needs to happen that says, “Yes, let’s acknowledge that these environmental challenges are real, and let’s get excited that we really have solutions that can solve these problems.” I’m very optimistic, and the book is written in such a way that I hope people come away with the feeling that there really are solutions here, and we can explore this more and talk about it because the solutions really are at hand.”
Josh Dorfman’s Green Score: 22,537
