Who’s Who in Green: Chuck Leavell

Chuck Leavell is a tree farmer and long-time environmentalist, co-founding the environmental website Mother Nature Network (MNN) in 2008. He’s also plays keyboard with The Rolling Stones, and was a member of the Allman Brothers Band.

When he’s not playing with one of the world’s greatest rock bands, Leavell is managing a sustainable tree plantation just outside of Atlanta, acting as a board member of the U.S. Endowment for Forest Communities, overseeing MNN.com, writing books on forestry and speaking to Congress about environmental issues.

Born in Alabama, Leavell was inspired to become a musician at the age of 13 after seeing Ray Charles play, and at just 15 played on a number of records including Freddy North’s soul classic Don’t Take Her, She’s All I’ve Got. Leavell went on to perform with Sea Level, Eric Clapton, The Black Crowes, George Harrison and many more in addition to his 27 years in the Rolling Stones (fun fact: Keith Richards reportedly calls him “Boy Georgia”).

Leavell’s forest was a refuge after long stints on the road, and the musician credits his life on the tree farm with changing his views about the world. He decided he wanted to share his love for nature with as many people as possible, hoping to stir them into action.

After many years of work on behalf of the forests of the world, Leavell saw an opportunity to reach everyday people with an environmental website that spoke about important environmental issues in terms that are appealing and easy to understand. TIME Magazine has since called MNN “the green CNN”.

Leavell told Rockom.net,

Theodore Roosevelt said over 100 years ago at a conference on water issues in Memphis, Tennessee that if we don’t address the challenges that face our natural lands we stand little chance of solving other problems. I think he was right then and he’s right now. I do think that now the “sleeping giant” (America) is finally awakening to these challenges. Maybe not everyone, but I think enough of us now see that it’s inevitable we make changes in our lives, our energy sources and energy consumption, our development models and methodologies and so forth if we want to have a beautiful and safe world to live in.

I believe we also have to face some realities in population growth. It seems to me that the Europeans and some other countries have made more strides in all these matters than we have. But with the new Administration now in place, I’m confident that we will do better. Hey, I’m a grandparent now and I worry about the world our future generations will have to deal with.

Chuck Leavell’s Green Score: 54,009

Photo credit: ChuckLeavell.com

Related Posts:

Who’s Who in Green: David Suzuki
Who’s Who in Green: Woody Harrelson
Who’s Who in Green: Vandana Shiva
Who’s Who in Green: Robert F. Kennedy, Jr.
Who’s Who in Green: Irma Muñoz