Bottled water aficionados were upset when we all learned the truth about where the Dasani and Aquafina brands of bottled water actually come from: the tap. The public had been led to believe that bottled water was cleaner, purer, safer and better-tasting than tap water, so they felt duped. Maybe that’s why bottled water company Tap’dNY is pushing their product through a blog called ‘Truth in Hydration’. Tap’dNY is NYC tap water in a bottle, and the company is focusing on the idea of ‘honesty in marketing of water’.
From the Truth in Hydration blog:
Tap’dNY is a bottled water company with a local twist and a knack for honesty. We don’t travel the world from Fiji to France seeking water or offer the usual bottled water gimmicks. We work with NYC’s public water system to source the world’s best tasting tap water, purify it through reverse osmosis and bottle it locally, leaving out ludicrous transportation miles.
We offer an honest and local alternative to thirsty New Yorkers, giving them a smarter choice: to drink their own (award winning) water.
…local tap water? Is this a retreat in the war on bottled water, or a pragmatic solution to a problem that’s not going away (that is- people like the convenience of bottled water and are too lazy to carry around a Sigg)? It’s difficult to predict whether a bottled-water-obsessed America will ever shift toward carrying reusable containers instead of buying and tossing so much plastic.
For New Yorkers, at least, Tap’dNY water doesn’t seem worth the price: they can get the same thing from any tap in town, for free. And, many people across the US could benefit similarly by simply fitting their faucet with a filter and getting in the habit of bringing a container everywhere they go. But, America is entranced with anything labeled ‘more convenient’, so bottled water might not be going anywhere. In that case, at least Tap’dNY is being honest about where their water comes from, and bottling local water is certainly greener than importing it from across the globe.
Link [Truth in Hydration] via [Neatorama]
