How many unsung environmental heroes are there in the world, tirelessly working to improve the health of the planet and all of the living creatures that call it home? In a culture where celebrities are applauded for taking the tiniest of steps while the everyday people doing the real work go mostly unnoticed by the general public, Timberland has dedicated itself to elevating environmental activists onto the global green scene.
In partnership with Changents.com, The Timberland Company is creating a unique consumer engagement engine to help get emerging eco-change agents their big break. The Earthkeepers Movement garners support for these activists on an interactive platform that connects people who are changing the world with the people who can help them do even more.
Meet the 2009 Earthkeepers Heroes – from an eco-photographer to a teacher designing green makeovers for homes with inner city youth – at Changents.com/Earthkeepers.
You can help your favorite Earthkeeper get exposure on national TV for defending the planet! All you have to do is grab a widget and post it to your social networking profile or blog. When you register to join Earthkeepers, you get the opportunity to win some cool prizes, too.
If Timberland gets 100,000 supporters for these Earthkeeper Heroes by November 1st, they’ll unveil a publicity stunt where you can take action to help the winning hero get on TV. Check it out at Changents.com.
Link [Earthkeepers]
