The French Won’t Bike to See Radiohead for Free

Radiohead, known for being an environmentally conscious band, had a previous free giveaway tactic meet with success – namely, their decision to release their most recent studio album ‘In Rainbows’ for whatever price the consumer wanted to pay, even if it was nothing at all. This time, though, they didn’t get as many takers.

From AOL:

… Radiohead were left with a row of empty seats at a recent French concert after a ticket giveaway backfired. The eco-friendly group announced 50 passes were available for their show at Paris’ Bercy Arena but fans could only get by cycling to their record label’s offices in the French city.

However, Parisians were not prepared to get on their bikes so 35 tickets went unclaimed. A source said: “Radiohead are using their current world tour to highlight their commitment to green issues. They advise all concertgoers to use public transport and are doing all they can to make their carbon footprint as small as possible. Unfortunately the French didn’t appear to share their noble intentions and roundly ignored the free ticket tactic.”

Strange – bicycling is fairly popular in this city, which even has a nearly one-year-old bike share program. Riding a bike, indeed, is one of the best ways to experience Paris, and as in Amsterdam, Parisians are often seen riding beach cruisers in full formal wear. Perhaps Parisians just aren’t that into Radiohead, or the giveaway wasn’t promoted widely enough.

Link [AOL]
Photo credit: Flickr user Joe Shlabotnik

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