Target Goes Eco with MIO Designs
March 28, 2009 · Print This Article
Eco-friendly versus affordable: do you always have to choose? Not at all – and soon, getting eco-friendly goods will be as simple as heading to your neighborhood Target. Philadelphia-based green design firm MIO has debuted a new line of cool green outdoor stuff now available at Target stores across the country.
Inhabitat has the scoop:
MIO is the newest name to be added to the mega-retailer’s enviable list of designers that already includes heavyweights like Michael Graves, Orla Kiely, and Isaac Mizrahi. Their philosophy, which champions design that should be both responsible and desirable, is clearly visible in the new line of bright, functional and fun products that will surely instill some “Green Desire” among shoppers who still need to buy stuff, and might as well buy green.
The product assortment includes eight outdoor items made from recycled and renewable materials including a watering can, trowel, cultivator, weeder, mini herb garden, solar lights, hammock and composter ranging from $7.99 – $99.99. The assortment will be available on April 12 for a limited time at Target stores with select items available online.
Are hardcore greenies gonna flock to Target to buy these things? Maybe not, but it does put ‘green’ at the fingertips of a huge number of mainstream consumers, and that’s big. And, hey, we’ve all gotta run to Target sometimes. Beautiful, sustainable and affordable – what’s not to love?
Link [Inhabitat]
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Happy to hear Target is joining the Green movement. Every little bit helps and the more people exposed to everyday green thinking and products, the better for all of us.
While there seems to be a general willingness from major retailers to try and offer a more “nature friendly” catalog of products, the fact that most if not all of these items are sold in plastic, one time use packaging, makes their attempt look… Ironic, to say the least.