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Greenwash

Oil Companies Actually Getting Less Green

Most of the major oil companies have spent the last few years trying to convince us that they’re going green. BP, Exxon, Shell and others started running advertisements proclaiming that they were investing in renewable energy technology – hell, Exxon went so far as to leave a comment here on EarthFirst about the company’s supposed [...]

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Tesco Greenwash: Turn Lights into Flights!

A British supermarket seems to have failed to grasp the concept of going green. You see, Tesco has unveiled a new program that rewards shoppers for purchasing compact fluorescent light bulbs – wiTesco Greenwash: Turn Lights into Flights!th airline miles. The ‘Every little helps’ promotion is meant to urge shoppers to cut back on energy [...]

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Greenwash Alert! Pepsi’s ‘Eco-Fina’ Bottle

We got an interesting press release in our inbox this week announcing a supposedly eco-friendly bottled water. PepsiCo has launched its new ‘Eco-Fina’ bottle, which uses 50 percent less plastic than regular water bottles, making it the lightest half-liter bottle of any nationally distributed bottled water on the market – and they want anyone with [...]

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Google Co-Founder Larry Page Building Green Mansion

Yet another gaudy “green” mansion is in the works in Palo Alto, California and it belongs to none other than Google co-founder Larry Page. Page is planning a 6,000-sq-ft “eco-friendly” four-bedroom GreenPoint-rated home on the lot next door to his current $7 million home.
From Earth2Tech, via Ecorazzi:
To be sure, Page plans to use some pretty [...]

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The 10 Dumbest Green Buildings on Earth

While it’s great that green building practices are gaining popularity, sometimes, LEED certification doesn’t exactly mesh with the building’s intended purpose. Case in point: eco-friendly gas stations, parking garages and – amazingly – bottled water plants. Greener Building Elements has come up with a great list of 10 ridonkulous LEED-certified buildings that’ll have you scratching [...]

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Will Green Jobs Become the New Greenwash?

Green jobs are coming, and they’re going to be a big part of rebounding from the global economic downturn – but without a clear definition of what a green job is, will companies use the term to intentionally or even unintentionally mislead people? Joel Makower, Executive Editor of GreenBiz.com and author of Strategies for the [...]

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