Lindsay Lohan Lending Her Name to Eco Fashion, Hopefully Getting Some Underwear in the Deal

Lindsay Lohan for eco fashion? Hmm. Hopefully the company she’s working with will donate a few pairs of organic cotton panties, cause lord knows she needs something. Sure, she could afford mountains of panties, but a little encouragement wouldn’t hurt.

Ecorazzi has it:

Lindsay Lohan has agreed to become the face of “Visa Swap” — a pop-up shop of sorts happening this summer in London’s Convent Gardens. The whole idea is to get people to bring their old used clothing to the swap in return for Visa points (based on the value of their swag). A few weeks later, people can then return to trade their points in for others’ second-hand items. Any of the clothing that fails to sell will be donated to TRAID, a British organization that raises money to support communities in developing countries by recycling clothing through its network of stores.

Some might say that Lindsay Lohan putting her name on eco-friendly fashion will get more younger kids interested in the concept, but doesn’t that also give kids a mixed message? They see her simply putting her name on something, perhaps appearing at an event or two, and that’s pretty much the limit of her ‘eco consciousness’. Ecorazzi deems it a paycheck rather than anything of substance, and I agree. So, what’s the point?

Link [Ecorazzi]

Photo credit: Wikimedia Commons