Happy April Fool’s Day From EarthFirst

I spent a lot of time thinking about how we wanted to roll out on April Fool’s Day. Images of headlines screaming about Al Gore being caught in a dirty motel with Bill O’Reilly and a 17 year old swirled around in my head as I went to sleep. I wanted to do something unique, something beyond the usual silly story about Exxon-Mobil going green. I wanted to do something that hasn’t been done.

So we’re going to celebrate a delayed April Fool’s Day. We will publish three posts sometime in the next year that are written in grand April Fool’s Day fashion. The first reader who picks up on it and calls us out on it in the comments will get a shiny badge, a parade*, and a cool $100.

If you know what you’re getting for Christmas it makes unwrapping your presents a lot less fun. Knowing you’re going to be pranked on a certain day of the year gives the same effect- much better to get hit on the side of the head with our prank hammer when you’re least expecting it. It’s our gift to you.

We’ll be doing roundups of all the April Fool’s action on the green blogosphere today. There will be some good ones and some goats, we’re looking forward to spending the day sorting through them all.

Oh, and I’d like to announce that EarthFirst (us) has acquired Earth First! (the radical eco-activists)for $4.3M in cash and stock. We’re going to merge our snarky green capitalism with their radical eco-activism and form EarthFirstEarth First!, leading provider of organic Kabbalah bracelets. Press release to follow.

Photo credit: Flickr user INTVGene

*- Winner will not actually get a parade. We were lying there.