Earth Day Fail: Coca-Cola Promotes Bottled Water

Is it just us, or do big corporations just not get what it means to be green? Recently, Pepsi attempted to convince us that bottled water could be green with their new ‘Ecofina’ bottle, which is made with 50 percent less plastic but is still WATER IN PLASTIC BOTTLES. Now, Coca-Cola apparently chose Earth Day to promote their bottled water, Dasani.

From Eco Office Gals:

As I went through my email yesterday morning, I saw one from My Coke Rewards that really disappointed me.  For anyone that doesn’t know My Coke Rewards are points you can collect from entering codes on the inside of the bottle caps and cases of Coca Cola Products.

So, let me just share this email with you first:

“Earth Day is a great time to celebrate the many wonders of the world—like cool, crisp refreshing water. In honor of Mother Nature, you can earn Double Points with DASANI.

April 20th through the 30th, enjoy any 12-pack of DASANI*—then enter your codes to boost your balance with Double Points—it’s a great way to enjoy Earth Day.”

Basically, they are encouraging people to buy plastic bottle for Earth Day, and get rewarded for it!

Plastic bottles, in honor of Mother Nature. Wow, how amazingly green of you, Coca-Cola. Way to celebrate Earth Day, indeed. Because what the earth really needs is more cool, crisp, refreshing, overpriced tap water in plastic bottles that will end up in landfills and in waterways.

Read more about the gulf between Coca-Cola’s green marketing and their actions in this press release by Corporate Accountability International.

Link [Eco Office Gals]

America’s Top 10 Worst Man Made Environmental Disasters

Every year on Earth Day, we all pat ourselves on the backs for such small, basic acts as planting a tree or turning off the tap while brushing our teeth. But it’s important to remember the destruction we can cause every other day of the year.

Humans have turned screwing up the earth into an art form, skillfully wreaking havoc on the land, water and air through negligence, lack of concern or even the greedy desire to profit at all costs. American corporations are especially adept at causing severe damage to the environment and human health, and some of the worst offenders – including Exxon Mobil, Monsanto and W.R. Grace – have, by and large, gotten away with it.

From knowingly dumping toxic chemicals into a stream where children play to willfully ignoring the potentially devastating weaknesses of their own facilities, men have managed to create destruction on earth that rivals the wrath of Mother Nature herself. Here are America’s top 10 worst environmental disasters caused by people.

10. Gulf of Mexico Dead Zone

Image credit: NOAA via Science Daily

American farmers love their chemical fertilizers and pesticides, and apply them liberally to their crops. Unfortunately, these chemicals – along with nitrogen-rich livestock waste – seeps from farmlands along the Mississippi River into the water and eventually, down into the Gulf of Mexico, where they have led to an oxygen-starved “dead zone” the size of New Jersey. Ocean dead zones cannot support sea life.

Nitrogen in the chemicals and animal waste spur the growth of algae, which is eaten by zooplankton. Those microscopic creatures then excrete pellets that sink to the bottom of the ocean and decay, a process that depletes the water of oxygen.

Researchers set out last July to study the dead zone, taking water samples and measuring the total affected area. Some water samples showed no oxygen at all, and smelled of hydrogen sulfide, a rotten egg smell that indicates organic sediments on the sea floor.

The dead zone has grown steadily over the past few decades. Though it tends to disappear in October once cold weather sets in, there’s a “legacy” left behind due to the fact that not all organic matter on the bottom decays in any given year. This means that even if the same amount of nitrogen is released into the Gulf year after year, the dead zone will get larger.

A recent study identified many of the sources of the nitrogen runoff along the Mississippi River, and the government plans to help states focus their pollution-reduction efforts to prevent some of the runoff from ending up in the river.

9. Great Pacific Garbage Patch

Image credit: Wikipedia

The Great Pacific Garbage Patch, also known as the Pacific Ocean Trash Gyre, Eastern Garbage Patch or Pacific Trash Vortex, is a huge swirling mess of plastic in the North Central Pacific Ocean estimated by some to be the size of the United States. In fact, it’s even been referred to as the world’s largest garbage dump. The Algalita Marine Research Foundation found in 2008 that plastic outnumbers plankton in some areas of the patch by 48 to 1. Algalita’s education advisor Anna Cummins described the pollution just under the surface of the water as ‘plastic soup’.

It formed gradually over time as a result of marine pollution, gathered together in one area by oceanic currents, and may contain over 100 million tons of debris. Charles Moore, a California-based sea captain and ocean researcher who came upon the patch after competing in a sailing race, estimates that 80% of the garbage comes from land-based sources, with the other 20% coming from ships.

Much of the plastic in this patch and elsewhere in the ocean end up in the digestive systems of sea creatures including turtles, jellyfish, marine birds and other sea life.

8. West Virginia/Kentucky Coal Sludge Spill

Image credit: AppVoices

Did George W. Bush cover up a major environmental disaster during his presidency? In October of 2000, 300 million gallons of mercury- and arsenic-laced coal slurry flooded land, polluted rivers and destroyed property in Eastern Kentucky and West Virginia. The slurry had been contained in a huge reservoir by the Massey Energy Company, killing everything in the streams all the way up the Ohio River.

Jack Spadaro, head of the National Mine Health and Safety Academy (MSHA), a branch of the Department of Labor, initiated an investigation – but it was cut short when the Bush Administration, which had decided that the country needed more energy and less regulation of energy companies, took office. Spadaro had blown the whistle on his own regulators, saying they hadn’t done their job, and complained to the Labor Department’s inspector general.

In 2004, Spadaro had his office raided by government agents who went through his files, changed the locks on the doors and accused him of abusing his authority. He was demoted – silenced, some say, by the Bush Administration. His replacement, Dave Lauriski, was a former mining industry executive himself, and Massey Energy was off the hook. Spadaro had planned to cite the company for eight violations, but Laurinski cut it down to two and required just $110,000 in fines.

Years later, slurry remains on many of the properties that line the streams – it was never properly cleaned up.

7. Anniston, Alabama PCB Poisoning

Image credit: suleiman_bin_daoud

For nearly 40 years, corporate giant Monsanto routinely dumped toxic waste into West Anniston Creek while producing now-banned industrial coolants called PCBs. They also dumped millions of pounds of PCBs into open-pit landfills – and proceeded to spend decades covering it up even after confirming that fish submerged in the creek turned belly-up within seconds.

Monsanto knew exactly how dangerous PCBs were, but decided not to warn the community – instead, ordering the conclusion of a study done on rats to be changed from “slightly tumorigenic” to “does not appear to be carcinogenic.” The company had enjoyed a four-decade-long monopoly over the PCB market and, as an internal memo revealed, decided that “We can’t afford to lose one dollar of business”. In fact, to this day Monsanto hasn’t apologized or taken responsibility despite the fact that they were forced to pay $700 billion in fines in 2003.

6. Picher, Oklahoma Lead Contamination

Image credit: MSNBC

Picher, Oklahoma is a modern ghost town, all but abandoned after gigantic piles of lead-laced mine waste covered 25,000 acres and poisoned local residents. Acid mine water burned the nearby Tar Creek and turned it red. Sinkholes opened up in the mountains of mining waste, threatening to swallow the children who played there before anyone realized how dangerous it was.

The mines closed in 1970 and the area was declared a Superfund site in 1981, but its inhabitants weren’t ready to leave until 2006 when studies found that most churches, homes and the school were in serious danger of caving in. A federal buyout program allowed most of them to move elsewhere, but a few have chosen to stay behind despite the fact that there’s no water and no police. They can’t bear to let go of their town, which is so intimately tied with their own heritage.

5. Three Mile Island Nuclear Meltdown

Image credit: Wikimedia Commons

During the last week of March, 2009, the world marked the 30th anniversary of the Three Mile Island nuclear accident, which resulted in the release of up to 13 million curies of radioactive noble gases and remains the most notorious accident in the history of the American nuclear power industry.

The accident, which took place at the Three Mile Island Nuclear Generating Station in Dauphin County, Pennsylvania in 1979, was a partial core meltdown caused by failures in the non-nuclear secondary system, followed by a stuck relief valve which allowed large amounts of reactor coolant to escape. Over the months that followed, the public mislead and outright lied to about the extent of the accident and its potential effects on nearby residents’ health.

The federal government did not keep track of the health histories of the region’s residents, and some say that the state of Pennsylvania hid the health impacts of the accident, deleting cancers from the public record and misrepresenting the facts that it could not hide. Anecdotal evidence suggests a far greater toll, however, with large numbers of central Pennsylvanians suffering skin sores and lesions after being exposed to the fallout and many developing visible tumors and breathing problems. While the nuclear industry maintains that “no one died at Three Mile Island”, it has continuously refused to allow an open judicial hearing on the hundreds of cases still pending.

4. Love Canal Toxic Dump

Image credit: ABC News

In the late 1800s, William T. Love envisioned a “model city” built near a canal that would connect the two levels of the Niagara River separated by the Niagara Falls. He barely started digging the canal before being forced to abandon the project due to lack of funds, and by the 1920s, it became a dumping site for the municipality of Niagara Falls. In the 1940s, Hooker Chemical was given permission to dump 21,000 tons of industrial chemicals at the site, covering it up with dirt and vegetation in 1952.

Hooker Chemical sold this land to the local school board for one dollar, and despite the dangers of the chemicals under the soil, a school was built on the dumping site. By 1955, a 25-foot area crumbled and exposed toxic chemical drums, which filled with water during rainstorms, creating huge puddles that the children liked to play in. The walls of the canal were also breached during construction of sewers for nearby low-income and single-family residences. None of these residents knew about the history of the canal, but by the 1970s, health effects became apparent.

Lois Gibbs, a local mother, discovered the truth about the chemical waste when investigating why so many, including her son, had severe health problems. High rates of asthma, miscarriages, mental retardation and other health problems along with reports of strange odors and substances, and a survey conducted by the Love Canal Homeowners Association found that 56% of the children born from 1974-1978 had a birth defect. Gibbs and other residents struggled through a three-year battle to call attention to the problem, finally making it a national media event in 1978. The government finally relocated Love Canal families and held Hooker Chemical liable for the damages through the Superfund act. Hooker, now Occidental Petroleum, was forced to pay $129 million in retribution, and the site was officially declared clean in 2004.

3. Libby, Montana Asbestos Contamination

Image credit: Environmental Health Perspectives, The Western News

The W.R. Grace plant in Libby, Montana continually spewed asbestos over the small town for decades, sickening over 1,000 people and killing over 200. “There’s never been a case where so many people were sickened or killed by environmental crime,” says David Uhlmann, who helped lead the federal case against the chemical company.

Plumes of smoke from the factory covered the town in tremolite asbestos, a particularly toxic form linked to a number of illnesses including mesothelioma. The government stated during last year’s court case that W.R. Grace conspired to “knowingly release” the asbestos and said the company tried to hide the dangers from employees and residents. The company, which is now bankrupt after facing over 270,000 asbestos-related lawsuits, was ordered to pay $250 million to clean up Libby on March 14th, 2009. W.R. Grace is also connected to numerous other contamination incidents, including an Acton, Massachusetts Superfund site.

2. Exxon-Valdez Oil Spill

Image credit: National Geographic

By far the most notorious man-made environmental disaster in America’s history, the Exxon-Valdez oil spill of 1989 was devastating to the coast of Alaska when 10.8 million gallons of Prudhoe Bay crude oil was released into the secluded Prince William Sound, eventually covering 11,000 miles of ocean.

The oil tanker Exxon Valdez had been heading from the Valdez oil terminal in Alaska to Long Beach, California on March 23rd, 1989. The ship, which was on autopilot thanks to a couple sleep-deprived pilots, struck Bligh Reef, accidentally releasing about 1/5th of its total haul of oil. Cleanup began in April, and despite thousands of personnel helping over the next two years, it still has not been fully cleaned up 20 years later.  In 2001, a survey found oil at 58% of the 91 sites assessed.

Prince William Sound, which had been a pristine ecosystem for a wild variety of wildlife, was devastated. 250,000 sea birds, 2,800 sea otters, 300 harbor seals, 250 bald eagles, up to 22 orcas, and billions of salmon and herring eggs were killed immediately after the spill, but the oil continues to take its toll to this day. A 2006 study found that exposure to Exxon Valdez oil is still having a material impact on many shore-dwelling animals. Sea otters have yet to re-inhabit Herring Bay, and their overall numbers in the area have declined.

Exxon Mobil apologized for the spill and was fined $150 million, though $125 million was forgiven by the court in recognition of the company’s cooperation in cleanup efforts. Exxon paid an additional $100 million to the federal and state governments as restitution for damage caused to fish, wildlife and land, and agreed to pay $900 million in ten annual installments to civil claimants.

In 1994, an Anchorage jury found that Exxon acted recklessly and awarded victims of the spill $5 billion in punitive damages – an amount that was soon cut in half by an appeals court. The U.S. Supreme Court further cut the amount to $507.5 million in June 2008, but the plaintiffs still have not seen that money – Exxon is fighting the payout.

1. Tennessee Coal Ash Spill

Image credit: United Mountain Defense

Just when everybody thought the Exxon Valdez was the worst human-caused environmental disaster in U.S. history, a massive coal waste spill unleashed over a billion gallons of toxic sludge in Kingston, Tennessee. On December 22nd, 2008, a wall holding back 80 acres of sludge from the Tennessee Valley Authority’s Fossil Plant gave way, pouring coal sludge – a byproduct of the ash from coal combustion – onto at least 300 acres of surrounding land. 15 homes were destroyed, and many more sit on land that is now contaminated with arsenic, mercury and lead.

TVA and state inspection reports show that the Tennessee Valley Authority knew for the past decade about leaks at the ash retention pond and failed to act. Worse yet, they failed to warn citizens about the dangers. 8 days after the spill occurred, TVA finally shed some light on just how serious the situation really was:

“In just one year, the plant’s byproducts included 45,000 pounds of arsenic, 49,000 pounds of lead, 1.4 million pounds of barium, 91,000 pounds of chromium and 140,000 pounds of manganese. Those metals can cause cancer, liver damage and neurological complications, among other health problems. And the holding pond … contained many decades’ worth of these deposits.”

Still, even as workers protected by HAZMAT suits picked through the sludge, the residents whose homes were affected by the spill were being told by TVA that they were safe. Meanwhile, TVA was arresting activists who were trying to warn citizens of the area about the dangers.

Despite their obvious culpability, the Tennessee Valley Authority is now seeking to have all resulting lawsuits against them dismissed. The utility believes that their own responsibility is to clean up the spill, not to pay damages to those who were affected by it. TVA has bought 71 properties tainted by the spill but rejected 166 more claims.

It will likely be many years before the public knows the full extent of the damage of this coal ash spill, but it has called attention to the lack of coal ash regulation and as a result, the EPA has finally indicated plans to get tougher on coal.

Daily Show Earth Day Video Clip: “You’re Killing SpongeBob!”

Most children are even more open to being green than adults – yet adults totally flub marketing Earth Day to kids. On The Daily Show, Louis Black goes through some incredibly ham-fisted efforts to foist greenness upon the younger generation by grown-ups that don’t follow their own advice, including Wilmer Valderrama. “So there’s your lesson, kids: YOU need to start pooping in a solar-powered bucket so Wilmer and I don’t have to give up our Escalades!”

So, how can we really get the message through to kids that they need to protect Mother Earth? Tell them they’re killing SpongeBob!

The Daily Show With Jon Stewart	M – Th 11p / 10c
Back in Black – Kids’ Earth Day
thedailyshow.com
Daily Show Full Episodes Economic Crisis Political Humor

”Elmo: He’s like Glenn Beck for children!”

Link [The Daily Show] via [The Huffington Post]

10 Things NOT to do on Earth Day

We could yap to you all day about things you SHOULD do on Earth Day – like planting trees, attending an Earth Day Brainwashing Festival and cleaning up litter in your neighborhood– but you already know all that. Green consumer expert Diane MacEachern, founder and CEO of Big Green Purse, has a great list of 10 things to avoid doing today as you (hopefully) try to be a little more eco-conscious than usual.

1) Don’t drive like a teenager, speeding up and slowing down and weaving in and out of traffic. Such aggressive driving can lower fuel efficiency by 33%. Accelerate gently and stay with the traffic to save gas and money.

2) Don’t use cleansers and personal care products that contain triclosan or other antibacterial agents. Public health officials worry that antibacterials (in cleansers, window cleaners, and soaps are causing us to become resistant to antibiotics. Use simple soap (like Dr. Bronner’s castile soap) and hot water for cleaning, and body soaps and lotions that do not say “antibacterial” or “fights germs” on the label.

3) Don’t go shopping without a list! According to the U,S. Department of Agriculture, people waste about 30% of their household food budgets buying groceries that eventually expire and have to be thrown out. Know what you want to buy before you hit the store aisles – you’ll buy less, buy more of what you’re likely to use, and reduce the impact your shopping has on the planet. Then put your list on your refrigerator so you don’t forget what’s inside.

4) Don’t leave the lights on when you leave the room. You could save as much as $100 a year in electricity costs by turning off a 100-watt lightbulb when you’re not using the light.

5) Don’t leave the computer on if you’re going to be gone longer than two hours. Don’t leave the monitor on if you’re going to be gone longer than 20 minutes. If you plug your electronics into an energy-saving power strip, you can reduce the energy they use by as much as 40%.

6) Don’t leave the water running when you brush your teeth. Turning off the tap when you brush your teeth can save up to 8 gallons of water a day, 240 gallons a month, saving hundreds of dollars on your water bill each year.

7) Don’t buy “snack packs” that come wrapped in cardboard and plastic. Small individual packages use more energy and resources to manufacture and transfer, and are often twice as expensive as the same product sold in a larger bag or box.

Don’t use so much shampoo, soap, lotion, make-up, gel and perfume. More than 25% of all women and one of every hundred men use at least fifteen products daily, according to a survey of 2300 men and women, exposing people to hundreds of chemicals during the course of a day. Can you reduce the number of products you use by at least three?

9) Don’t buy anything new. Remember the 3 R’s of eco-friendly living? They begin with “reduce” (the other two are “re-use” and “recycle”). If you need to shop, start with EBay.com, Freecycle.org, the  neighbor’s yard sale, or the community vintage or thrift store.

10) Don’t sit at your computer all day. Get outdoors for at least an hour to remember why Mother Nature is worth protecting. Besides, if you’ve done all the other don’ts on this list, you deserve to take a break!

Diane is author of the book Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, and was recently named an ‘Eco Hero’ by Glamour Magazine.

For a humorous list of 10 more things NOT to do on Earth Day, check out Olivia Zaleski’s 2008 Huffington Post article which includes such classics as #4, Feed a cow beans, and #7, buy a polar bear fur coat.

Link [Big Green Purse] + [Huffington Post]

Figs & Ginger Earth Day Giveaway

Planning on planting a tree for Earth Day? (Of course you are, right?!) Figs & Ginger, who create the most adorable handmade eco-friendly jewelry ever, want to thank you for helping out the earth. Take a photo or video of yourself planting a tree and send it over – the first 50 people to do so will receive a limited edition Tree Necklace PLUS either a pair of Fawn Earrings or a Fawn Tie Tack.

Earth Day Giveaway from Figs & Ginger! from Figs & Ginger on Vimeo.

Entries must be submitted by May 6th at the latest, but you’d better act fast – you don’t want to miss out on such a gorgeous giveaway! Email your photos or video to EarthDay@FigsandGinger.com. You can also upload the video to Youtube or Vimeo and e-mail them with the link, or send a link to your blog with the picture, or twitpic it on Twitter to , @FigsandGinger. Remember to include your name & shipping address.

Check out all the rules at the Figs & Ginger website, and take a look around while you’re there!

Link [Figs & Ginger]

Trade Your Stuff and Plant a Tree for Earth Day with Swaptree

This Earth Day, swap your old books, CDs, movies and video games for new stuff – and have a tree planted for every transaction you make – on Swaptree.com. Swaptree, a free online trading service, has teamed up with the Nature Conservancy’s ‘Plant a Billion Trees’ initiative with a goal of 10,000 trades completed and 10,000 trees planted on Earth Day 2009.

And, hey – swapping stuff instead of buying new is the ultra green way to shop, and it gives you control over what you get in return, too. Here’s how it works:

Members simply list the items that they are trading and the items they want, and Swaptree’s two and three-way trade algorithms instantly find all of the items that they can receive for the items that they have.  Swaptree is completely free, and users only pay for postage, which means that they can get a book, CD, DVD, or video game for around two dollars.  Swaptree even simplifies the mailing process, by providing users the ability to print a perfect postage label right from their printer, so they don’t have to weigh items, buy stamps, or even go to the post office.

So head on over to Swaptree.com to check out the selection, take inventory of the stuff you’d like to swap and make your trade on Earth Day to get a tree planted in your honor.

Link [Swaptree]

Grist Says: “Screw Earth Day!”

Grist.org, one of the best green blogs in existence, isn’t exactly where you would expect the statement “Screw Earth Day!” to come from. But what they’re really saying is you can’t make up for a lifetime of excess in one day. Planting a tree on Earth Day doesn’t make you green if you spend every other day driving a Hummer and leaving the windows open with the A/C on.

Grist wants you to make Earth Day every day, not just April 22nd. The “Screw Earth Day!” campaign seeks to draw attention to the importance of being green all the time, and having fun while doing it.

“Too many people tokenize Earth Day, using it as an excuse to hug a tree one day and ram it with their SUV the next,” said Chip Giller, founder and CEO of Grist. “We say, screw that. One day is for amateurs. We can do better.”

Sign up for daily and weekly news updates from Grist and you’ll get two awesome extras: a free download of its award-winning book “Wake Up and Smell the Planet: The Non-Pompous, Non-Preachy Grist Guide to Greening Your Day” and a chance to win a free trip for two to popular music and arts festival Bonnaroo, happening in Manchester, TN June 11-14.

Register at ScrewEarthDay.com between April 9th and April 23rd to participate! And, by the way, check out the newly redesigned Grist site – it’s pretty.

Link [ScrewEarthDay.com]

College Students Amped Up the Eco-Activism on Earth Day

The Earth Day Network accomplished one big goal last Tuesday: flooding the congressional switchboard with calls from people who wanted to encourage lawmakers to enact eco-friendly measures. With the help of 1,000 college students at 1,000 campuses nationwide, the Earth Day Network made sure that our nation’s leaders heard the voices of people who care about the planet. From the Washington Times:

“We’re really excited about this because Congress keeps saying they don’t hear from the American public on climate change,” said Kathleen Rogers, president of Earth Day Network, which bills itself as an eco-activism group connecting some 17,000 organizations in 174 countries. “The [presidential] candidates are not being asked about climate change. Climate change is the biggest threat to humanity that we’ve ever faced.” Rogers said she wasn’t worried about the switchboard being overwhelmed by the calls. She said she was assured by the office handling congressional calls that staff could handle 1.3 million calls during a 9 a.m. to 5 p.m. period. “They’re very, very competent, and they’re ready. We’re gong to help them as much as we can in advance,” Rogers said. “Our intention is really, really not to shut them down. If things went nuts, which we don’t expect them to, their operators are dreamboats. They consider their jobs part of the democratic process. If there’d be any problems, it’d be with the phone lines, not with the switchboard.”

Historically, college students have always been known for doing everything a little more vibrantly than the rest of the population, from activism to drunken debauchery, but lately it seems like more and more people are working hard to instigate change, and are more dedicated than ever. Keep it up, college students! God knows America needs your enthusiasm. Link [Washington Times] Photo credit: Flickr user GirlReporter

Stumbleupon Going Green for Earth Day: Turn Your Thumbs Up Into Trees!

If you’ve been thinking about checking out Stumbleupon but haven’t gotten around to it yet, do it now! On Earth Day, April 22nd, they’re teaming up with Tiki Barber (former New York Giants running back and current Today Show correspondent) to plant a tree for every thumbs-up you give.

If you’ve been living under a rock, perhaps, or just aren’t hip to what all the cool kids are doing on the internet, Stumbleupon is an awesome tool that basically learns your tastes and interests and helps you discover things that fit. It’s a browser tool bar that allows you to give a ‘thumbs up’ to sites you like (and write up reviews, if you’re so inclined) and a ‘thumbs down’ to those you don’t. When you hit the ‘Stumble!’ button, it brings you random web pages based on your likes and dislikes. It’s a great way to literally ‘stumble upon’ things you may never have otherwise seen.

Sign up and get started today if you want to participate on Earth Day, so you can set up your ‘home page’ and get the hang of stumbling. Take this chance to give lots of thumbs down to greenwashing sites, and thumbs up to the good ones (like, oh, I don’t know, US!)

This way, if you end up spending most of your day in front of a computer instead of out actually planting trees yourself, you won’t feel so guilty! A win-win all around.

Link [ecorazzi] + [Stumbeupon]

Photo: Wikimedia Commons

Earth Day Awesomeness, from Conception to 2008

Smug Alert! It’s Earth Day, people!

Obviously, if you’re a fan of EarthFirst.com, you act as if every day is Earth Day (you do, of course, don’t you?), but that doesn’t mean the symbolism of the holiday isn’t significant to all of us. No, not because we get to go on Smug Alert. Luckily, for the most part, the general public no longer considers Earth Day to be that annoying day that sanctimonious little shits in Greenpeace t-shirts tell everyone else what to do with their pickup trucks and recyclables. More and more people are starting to actually, like, care and stuff.

How’d Earth Day start, after all, in this nation of McDonalds and fossil fuels? Envirolink.org has the scoop straight from the source. Senator Gaylord Nelson, founder of Earth Day, says the idea started back in 1962:

For several years, it had been troubling me that the state of our environment was simply a non-issue in the politics of the country. Finally, in November 1962, an idea occurred to me that was, I thought, a virtual cinch to put the environment into the political “limelight” once and for all. The idea was to persuade President Kennedy to give visibility to this issue by going on a national conservation tour. I flew to Washington to discuss the proposal with Attorney General Robert Kennedy, who liked the idea. So did the President. The President began his five-day, eleven-state conservation tour in September 1963. For many reasons the tour did not succeed in putting the issue onto the national political agenda. However, it was the germ of the idea that ultimately flowered into Earth Day.

Senator Nelson kept on truckin’ for the next seven years, trying to get the message out despite little interest from politicians. The people were starting to get it, though, and what better time than the summer of love, 1969, for it to take off? In September of that year, Senator Nelson announced that the following spring, April 1970, there would be a ‘nationwide grassroots demonstration on behalf of the environment’ and asked everyone to take part. The message spread, people got excited, and the day itself turned out to be a great success. 20 million people demonstrated in thousands of schools and communities nationwide, with Senator Nelson marveling that it ‘organized itself’.

Since then, Earth Day has been celebrated in thousands of different ways all over the world. Many cities center their festivities around local natural wonders and efforts to preserve them, while others take the chance to educate the public about what they can do to be ‘green’. At Earth Day events you can typically find local environmentally friendly retailers, purchase local organic food & beverages, participate in interactive exhibits and enjoy live music.

Of all the Earth Day celebrations, the largest and best known is the nationwide Green Apple Music Festival which actually took place this past weekend (April 18th-20th) in 8 cities around the U.S. including San Francisco, Los Angeles, Dallas, Denver, Chicago, Miami, Washington DC & NYC. In Miami, Menudo played. Menudo!

Others who celebrated over the weekend include Tokyo and Barcelona. Buenos Aires and Russia plan to be fashionably late, throwing their own Earth Day bashes on the 26th. Some of the happenings around the globe include awareness of genetic modification of our food, showing off new advances in green technology, cultural performances, and (in America) voter registration.

Sure, there are still people out there that think global warming isn’t real. And there are plenty of trees all over the world, so we’re not going to run out any time soon (eye roll), humans were meant to lord over the earth and everything will just adapt to our gluttony and gross misuse of the amazing natural bounty we’ve been blessed with by God, nature, science or what have you. Right? Uh, no, and that’s why you should take this opportunity to spread the Earth Day love.

So let’s all hold hands and sing: “Come on, people now people now… people driving hybrids people now…” Kidding, kidding. Ride your bike to work, attend a festival in your area, do something good for the earth or at least get outside. Or, you can join us as we live blog Earth Day, all day long! Come on, it will be fun (but you should take a break to go outside at some point, seriously).

Link [Envirolink]

Photo credit: South Park Studios & Wikimedia Commons