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New Advertising Campaign Uses Both Sweet and Sour to Sell The Need to Save the World

May 23, 2008

Talk about a visceral advertising campaign.

The Nicolas Hulot Foundation, run by the French ecologist of the same name, is running two disparately different advertising campaigns. One makes you feel warm and fuzzy inside, the other turns your stomach and spins the mind. We’re opening with stomach turning.

Here’s a warm and fuzzy.

Back to stomach turning.

Head over to Green Expander to see more of both the good and the bad (no ugly).

Links [Green Expander] & [Defi Pour la Terre]