When Twitter Attacks: ExxonMobil’s “Janet” Turns Out to Have No Connection to Company

I admit it, I got fooled too.

Jeremiah Owyang is a well known Twitterer and analyst at Forrester who wrote a post about ExxonMobil’s newly created Twitter account @ExxonMobilCorp (it’s since been taken down), run by “Janet”. He said:

Next to join the fray is Exxon Mobil, announced in their first tweet as: “Janet, one of a few Community Evangelist at ExxonMobil Corp”. The responses are mixed, but some asking the tough questions as they react, test, and push Exxon to see how they’ll respond.

Immediately, Janet walks into a firestorm, publishing this rebuttal tweet over the Valdez spill: “@1WineDude, did you know that the Valdez spill wasn’t even one of the top 10 worst spills in history? Like the Nowruz Oil Field spill in ‘80“, a few in the community responded with bitterness, read the search results.

It turns out “Janet” has no connection with ExxonMobil. Silicon Alley Insider quotes the Houston Chronicle:

“That’s not us,” said Alan Jeffers, spokesman for Exxon Mobil.

“Janet” isn’t part of Exxon’s public relations machinery — the company said it has no idea who she is and wasn’t aware of her until the Chronicle called to ask.

Janet got me too. She followed my Twitter account but I didn’t reciprocate so I missed her defense of the Valdez spill. Doh!

Big Kudos to whoever “Janet” is for a great green hacktivsm. Pure Awesome. I’d love to see more of this. “Clean Coal” seems prime for some social media PR hackery. Just sayin’…

Coal is Clean! Get the Real Facts About the Coal Industry

As oil gets scarcer and more expensive, the coal industry is revving up their ad campaigns and propaganda to portray coal as a clean, patriotic energy source. So, when you visit the website Coal-is-Clean.com, you may not be too surprised to see images like that of a young boy in overalls and a cowboy hat waving an American flag, and headlines like ‘The Future of America’s Coal-Based Economy and National Security Depends Upon You’. Sick, right? Well, keep reading.

You may then notice ‘Health Workers for Clean Coal’ and ‘From Coal Mine to Golf Course’. Hmm. Then you’ll see ‘Move over java, it’s time for Hot Coal-Cappuccino!’ and ‘Check out what Dr. Coal has to say about the health benefits of coal for you and your family!’ If you’ve ever read The Onion, you know where this is going.

Click on any of the links on the page and you’re taken to Coal-is-Dirty.com, where everything is suddenly all flip flopped around on you. Coal is Dirty has gathered all of the straight facts about coal energy and put them together on one website where you can get info about how coal pollution is threatening our national parks, negative health effects of coal and how the coal industry has turned the greenwashing dial to 11 to convince Americans that it’s a clean source of energy.

The article ‘Clean Coal = Greenwash’ explains it perfectly. Here’s a snippet:

But in 2008 they are going primetime. Having tapped coal companies and utilities for money, the groups launched a $45 million TV, print and online advertising campaign to re-brand coal as clean and patriotic- trying to greenwash one of the dirtiest sources of energy on earth.

ACCCE’s campaign spin has taken over the election season, blitzing key state presidential primaries with clean coal propaganda in the form of billboards, advertisements and a blue sky painted “Power Van” driven by “volunteers” all over the country to political rallies and debates and loaded with clean coal propoganda handouts, t-shirts, hats etc…

Along with their print ad campaign and billboards, ACCCE paid CNN $5 million to be one of the main co-sponsors of six presidential debates, which gave them saturation advertising during the debates on television and on the CNN webpage. Grist noted the irony that during these debates, no questions have been asked about climate and specifically about coal.

Some startling figures really put it all into perspective. You may not have known that 24,000 people die every year from pollution from coal-fired power plants, or that smokestack emissions from coal fired power plants are the primary source of mercury pollution in the U.S. These are just a few of the facts you’ll find on the Coal is Dirty website, which is a joint project managed by The DeSmog Project, Rainforest Action Network and Greenpeace USA.

Once you’re done reading all of the sobering facts about dirty, dirty coal, check out the video ‘Clean Coal’ for a laugh that might help brighten up your mood a bit. Then pass on the link to everyone you know.

Link [Coal is Clean]

Pranking on The Coal Industry: NRDC Spoofs “America’s Power”

The good folks over at NRDC have taken America’s Power website (Coal Industry Front) and added a varnish of truth to it for today’s Prankstivities.

Before:

After:

Coal is the Enemy of Mankind. Anyone who rips on the purveyors of humanity’s destruction is good in my book. Nice Work NRDC! Swing over and check out their spin.

Thanks to Michael for sending this one over.

Links [Evil Coal Baron Fronted Shill Group] & [Fun Loving Green Pranksters Spoof Page]

Hillary Clinton Does the Waffle Dance Around Mountaintop Removal Coal Mining

The word “jobs” is a magic talisman for politicians. When they want to push a dubious policy, they promise that “jobs” will come of it, and rarely does anyone note that some jobs are not worth having.

West Virginia is having a primary soon, and Hillary Clinton, campaigning there, had the following to say about mountaintop removal mining, a kind of Extreme Coal Mining that does what it says–it removes the mountain to get at the coal. She seems to be okay with it:

I am concerned about it for all the reasons people state, but I think it’s a difficult question because of the conflict between the economic and environmental trade-off that you have here.

I’m not an expert. I don’t know enough to have an independent opinion, but I sure would like people who could be objective, understanding both the economic necessities and environmental damage, to come up with some approach that would enable us to retrieve the coal but would enable us to do it in a way that wouldn’t damage the living standards and the other important qualities associated with people living both under the mountaintop and people who are along the streams.

You know, maybe there is a way to recover those mountaintops once they have been stripped of the coal. You know, I think we’ve got to look at this from a practical perspective.

Meh. Grist does a good job taking this apart. Strip mining for coal in Appalachia was never even good enough to be called a devil’s bargain; the devil got everything, and still does. It’s comparable to burning down your house in order to get a “job” hauling the remains to a dumpster. At the end, Hillary grasps for a tedious old dodge: once the mining is done, we’ll restore the landscape. In my experience of such restoration, the only thing left is rubble and toxins, and the only thing you can grow is noxious weeds.

Link [Gristmill]

EcoGeek Kills “Clean Coal” Ad and Calls Them Out for the Greenwash

Hank Green is my hero for the day. For those of you who don’t know Mr. Green, he’s the brains and geek behind EcoGeek- the authoritative green technology blog on the net. Hank and I have been blogging pals for the past few years and I’ve even done a bit of writing for his site.

Today Hank woke up to find an ad on his site from the Clean Coal Lobby, sitting pretty right at the top spot. He didn’t waste any time killing that shit and wanted to let the Clean Coal people know why he did. It’s a gem:

No…you’re not green. You’re full of crap.

Your industry turns mountains inside out, poisons the water of the rural poor in America and throughout the world. Your industry has never made an environmental move in its long and storied history without being forced to by a government. The promotional video for ‘clean coal’ at your lame PR site lauds a carbon sequestration plant that has now been canceled because it was determined to be pretty much impossible. The cleanest coal plants in the world still create more sulfer dioxide than the environment can deal with without acidifying the rain and the soil.

Of course, the future is in sequestering carbon, right? Pumping it into the ground so that it never hits the atmosphere. The problem is, building a sequestered carbon coal plant is actually more expensive than building a solar thermal plant. Why would we stick with you when solar is revving up to be cheaper than coal without expensive, unrealistic sequestration?

The only thing that makes you seem even a little green today is how extremely destructive you used to be. You cannot be, you will never be, green. Give up…go home…enjoy the next few decades because they will be your last.

We’re moving on without you, and you’re going to have to deal with that. Actual clean technologies are here now. We don’t need you anymore. There are 45 gigawatts of renewable energy planned for the United States. You are not renewable…you are not America’s Power…you are not the future and you sure as hell aren’t green. Stop pretending.

Sincerely,

Hank Green and the EcoGeek Team

Rock on Hank!

(In case you’re wondering, if we ever get a Clean Coal ad here on EarthFirst we’ll do the same as Hank but will probably drop a few more F bombs than he did.)

Link [EcoGeek]