Carrotmob: Harnessing People’s Dollars To Drive Businesses Green

The Carrotmob is one of the coolest green ideas I’ve heard in a long time. Founder Brent Schulkin has pulled together an amazing concept- organized groups of people channeling their spending power on one specific day to give incentive to companies to green up their operations. The first campaign they are doing is a buyout of K&D Market, a liquor store in San Francisco. All the Carrotmobbers will be showing up on Saturday, March 29th to spend a lot of money on booze. The store won a bidding war by pledging to kick 22% of the revenue generated by the Carrotmob towards greening up their operation, specifically energy saving measures recommended by SF Energy Watch.

If you’re in the Bay Area this weekend you can take part by swinging over to K&D Market to buy a bottle or three. Bring cash.

We’ll be watching Brent and his Carrotmob; it’s a great concept that could take off everywhere. Definitely Pure Awesome.

Link [Carrotmob] via [Boing Boing]