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Bottled Water

Yes Men Give Dasani a Truthful Makeover

If more customers knew that Dasani water was simply municipal tap water – the same exact stuff that comes out of their own faucets at home – would they pay a premium for it? Probably not, as notorious eco-pranksters The Yes Men found out during a recent trip to Boston.
The Yes Men and “Coca-Cola spokespeople” [...]

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Mother Jones Unveils the Greenwashed Truth about Fiji Water

On their website, Fiji Water brags, “Our rainfall is purified by equatorial winds after traveling thousands of miles across the Pacific Ocean.  Winds that carry acid rain and pollutants to other parts of the planet just don’t come our way.”
What they don’t mention are the environmental impacts Fiji Water creates by shipping their pricey product [...]

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Timberland CEO Struggles with Company Ban on Bottled Water

Timberland CEO Jeffrey Swartz announced a new ban on bottled water at his company headquarters around the world two weeks ago, thinking it would be fairly easy to implement. After all, what’s so tough about using filtered tap water or other alternatives and passing on expensive deliveries of bottled water? As it turns out, according [...]

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Corporate Bottled Water Takes the Greenwash to Twitter

“Bottled water is the greenest, healthiest drink on the shelf!” repeats @BottledH20Babe on Twitter over and over and over again. Is she a bot? No, but she is a lame greenwashing tool of the bottled water industry.
Why would someone like this, whose sole purpose is to make inane claims about the earth friendliness of bottled [...]

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Earth Day Fail: Coca-Cola Promotes Bottled Water

Is it just us, or do big corporations just not get what it means to be green? Recently, Pepsi attempted to convince us that bottled water could be green with their new ‘Ecofina’ bottle, which is made with 50 percent less plastic but is still WATER IN PLASTIC BOTTLES. Now, Coca-Cola apparently chose Earth Day [...]

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Greenwash Alert! Pepsi’s ‘Eco-Fina’ Bottle

We got an interesting press release in our inbox this week announcing a supposedly eco-friendly bottled water.  PepsiCo has launched its new ‘Eco-Fina’ bottle, which uses 50 percent less plastic than regular water bottles, making it the lightest half-liter bottle of any nationally distributed bottled water on the market – and they want anyone with [...]

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