Single-Serve Wine – Do You Think It’s Green?

Is single-serve wine ever really green? Call me a stickler, but I don’t consider much of anything single-serve to be eco-friendly – it’s almost always better to buy in large packages. Especially when the single-serve product is coming in a plastic container. But, that’s where Volute stands out from the crowd. Rather than packaging that’ll end up in the landfill, Volute’s petite new bottles of wine – which come in red, white and rose – are packaged in 187 ml aluminum bottles.

From Springwise:

The California-based company highlights the bottles’ portability, pitching Volute as the wine that can be drunk anywhere, including no-glass zones like concerts, camping grounds and beaches. And given the bottle’s distinctive look, drinking from a Volute bottle might be more socially acceptable than drinking wine from a glass bottle, a can or—perish the thought—a juice box.

Aluminium bottles are also claimed to be eco-friendlier than traditional glass bottles. Aluminium can be recycled almost infinitely and the bottles require less fuel to transport than their heavier glass counterparts. To combat worries that aluminium might destroy a premium wine, the company points out that the packaging not only has the same qualities as glass but improves on it with it UV-blocking properties. Volute’s recognition of consumers’ desire for convenient and eco-friendlier products seems spot-on.

If this wine were organic, they’d really be getting somewhere. But, aluminum packaging is a start, especially if it doesn’t alter the taste of the wine. Props to Volute for thinking about the environment when providing people with cute little bottles of wine.

Link [Springwise]

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