Tired of being lied to about all things green? On Earth Day, Wednesday April 22nd, environmental activist and Seventh Generation President Jeffrey Hollender will separate green myth from facts on a special called ‘Big Green Lies’ on the Fine Living Network.
From the corridors of power to the halls of your home, follow the crew of BIG GREEN LIES as they perform mad science, track down the partisan experts, expert partisans, average citizens, rabid researchers, and other oracles who think they’ve got the ecological answers you’re seeking. Tune in as host and Seventh Generation CEO Jeffrey Hollender dispatches his team of off-kilter operatives to locations around an overheated globe to separate ecological facts from fiction, addressing the issues that no one’s had the chutzpah to take on until now. Take a sneak peak at some of our attitudes to a few myths (yes, yours and mine!) at www.biggreenlies.com
“As the name implies, Big Green Lies aims to reveal the falsehoods behind prevalent green myths and settle long-standing debates,” said Jeffrey Hollender. “Our team tackles a few of those questions in our first episode:
• Is the planet really having a cow over our appetite for beef?
• Would the world be better off if some of us didn’t drive a Prius?
• Should a smog alert be issued for our living room?
• Paper or plastic-which really has sustainability in the bag?
• Are disposable diapers as guilty of environmental sins as everyone thinks?
You might be thinking, can the president of a huge company selling green products really be trusted to give us the full truth about green issues? It’s easy to be skeptical when we just found out that 98% of green products contain false claims on their labels or in advertising. I guess we’ll just have to tune in on Earth Day at 9pmET/PT to find out.
Link [Big Green Lies]
