Organic to Go Brings Green Fast Food to the Masses

When you’re on the road or grabbing a quick bite for lunch during the workday and want to eat healthy and organic, you don’t have many options. I must admit that, in times of desperation, I’ve stopped for a veggie burger at Burger King, which isn’t even all that healthy. The lack of fresh, healthy food that’s cheap and portable is a problem for many people on the go. Luckily for people in California and the Seattle area, they’re about to get plenty of it from new company Organic to Go, which aims to take the Whole Foods prepared-food concept out of grocery stores and into cafes where people can sit down to a fast and healthy meal.

From The Washington Post:

The average lunch customer is probably different from a decade ago, when standard fast-food fare would have done just fine. People who eat meals out increasingly want more nutritious food.

“People are realizing that it’s more important what they are eating,” said Nicolas Jammet, co-owner of Sweetgreen. “Concepts like Organic to Go and us bring it down to the everyday level. I think it’s good that people are starting to eat better. There is a lot of room for these kinds of concepts, and we welcome them because it expands overall interest.”

Burrito chain Chipotle was perhaps the first big quick-service food outlet to catch on in the mainstream by using natural foods. The company is the country’s largest restaurant buyer of naturally raised meats. The sour cream thrown onto burritos is free of synthetic growth hormones. “They are setting the bar very high,” Killifer said.

Green fast food is rad. Please, let this catch on nationwide. McDonalds is never going to go away, but that doesn’t mean we have to give them our business.

Link [The Washington Post]

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