What does turning model Kate Moss into a used-up hag have to do with being green? Well, Kate teamed up with Green Thing to create a pair of videos that are basically like a green version of the movie Sliding Doors. In the first one, Kate, played by a paper doll, takes every chance to consume as much as possible, and in the second she reuses and recycles things instead.
Green Thing says:
Take one person and make her the ultimate twister, taking every chance to consume something new. Now take the same person and make them the ultimate sticker, sticking with what they had wherever possible. How different would their lives be? That was question that the talented animators David Altweger, Mira Loew, Guillaume Cornet of Unit 10 Collective (www.unit10collective.com) wanted to explore – with one super-ironic twist. What if that person was the world’s premier consumption temptress, a certain Katherine Ann Moss? The result is a brilliant slice of double stop frame fantasy exclusive to Green Thing.
Check it out:
As the soundtrack repeats “New dress, new bag, new phone, new shoes, new man, new phone, but still not happy,” Kate is seen caught in the cycle of consumerism, slowly falling apart over the years until her death in 2037 (announced with the headline, “Overused Kate disintegrates in club”).
But the alternate reality Kate happily dances away in a garden to the tune of “Keep it – play with it – mend it – love it.”
To say that it’s bizarre is putting it mildly – why is there something coming out of her boob? Who are the scary faceless black cutouts in the club? Why is Bruno still front-page news in 2037? But beneath the weirdness is a good message: reuse good. Overconsumption bad.
Link [Green Thing]
