Grow: Plant the Seed of Environmental Responsibility in Kids
February 15, 2009 · Print This Article
Here’s a cute gift for the little ones in your life: a book that “plants the seed of environmental responsibility in young children through a fun and interactive daily routine.” It’s called ‘Grow: An Environmentally Friendly Book’ and it’s full of playful graphics and typography that help build awareness of the environment, community, health and the child’s awareness of self in the larger world.
From Featherproof:
KJ Bradley and Alyson Beaton created Grow to take a child (2-5 years of age) through a typical day, implementing a “normal” routine that is environmentally and socially sound. The sharply designed book helps parents teach children very early on how easy it is to take steps for a cleaner earth. The text focuses on words like “share” and “grow” to instill basic social concepts that resound in larger impacts, and the images encourage the child to actively participate in the daily routine and timeline that follows along the bottom of the pages. The book was based on the developmental findings of Clotaire Rapaille, which say that as a child’s vocabulary develops he or she makes connections to specific items. For example, if a child associates the word “coffee” with “starbucks” the word “starbucks” will likely be an association for life. Grow hopes to instill brandless, positive routines that can benefit community, health, and an awareness of self that’s connected to the larger world.
This book meets two essential needs for kids in the modern world: implementing a routine, and helping to shield them from the constant barrage of advertising that is directed at them. It’s being published by Featherproof books and will be available in March (both the offset version and a limited edition letterpress version are available for pre-sale now!). Both books are hand bound, printed using vegetable inks on 100% recycled paper using the greenest printing practices available.
Check out GrowBook.org for more info and to purchase.
Link [Featherproof Books]
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