Grist Says: “Screw Earth Day!”

Grist.org, one of the best green blogs in existence, isn’t exactly where you would expect the statement “Screw Earth Day!” to come from. But what they’re really saying is you can’t make up for a lifetime of excess in one day. Planting a tree on Earth Day doesn’t make you green if you spend every other day driving a Hummer and leaving the windows open with the A/C on.

Grist wants you to make Earth Day every day, not just April 22nd. The “Screw Earth Day!” campaign seeks to draw attention to the importance of being green all the time, and having fun while doing it.

“Too many people tokenize Earth Day, using it as an excuse to hug a tree one day and ram it with their SUV the next,” said Chip Giller, founder and CEO of Grist. “We say, screw that. One day is for amateurs. We can do better.”

Sign up for daily and weekly news updates from Grist and you’ll get two awesome extras: a free download of its award-winning book “Wake Up and Smell the Planet: The Non-Pompous, Non-Preachy Grist Guide to Greening Your Day” and a chance to win a free trip for two to popular music and arts festival Bonnaroo, happening in Manchester, TN June 11-14.

Register at ScrewEarthDay.com between April 9th and April 23rd to participate! And, by the way, check out the newly redesigned Grist site – it’s pretty.

Link [ScrewEarthDay.com]

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