Great Green Job of the Week: Digital Marketing Specialist for Greenpeace USA

Greenpeace is seeking a digital marketing specialist in Washington, D.C. Reporting to the Director of Online Communications, this position is responsible for developing and implementing a marketing strategy to grow Greenpeace’s overall online presence, our email list, and our web site traffic. This includes search engine marketing (SEM), search engine optimization (SEO), banner advertising, social news and networking sites, and viral and guerilla marketing.

The successful candidate will combine best practices with creative strategies to promote Greenpeace campaigns and market the Greenpeace brand. The ability to work under tight deadlines, work well under pressure and handle multiple projects at once is required.

Responsiblities:

• Develop short and long term online marketing strategies for the organization and campaigns
• Research and implement web-based marketing activities including blogs/comments, banner advertising, social networking, search engine marketing, search engine optimization, viral marketing, and list buys.
• Implement guerilla marketing efforts through like-minded community sites and social news sites to promote our stories, blogs, videos, and actions.
• Develop strategies to enlist Greenpeace supporters in marketing efforts (Digg, voting, polls, banners/badges, tell-a-friend, blog comments, etc).
• Tailor specific marketing pushes to strategic target audiences/demographics as needed by individual campaigns.
• Create and optimize landing pages for SEM and viral marketing pushes.
• Work closely with the Online PR Officer and Online Community Organizer to coordinate major outreach pushes. Ensure consistent messaging and well-timed pushes across online channels.
• Work closely with the Online Fundraiser to promote fundraising drives.
• Monitor, evaluate, and report on the effectiveness of marketing campaigns on web site traffic and list growth and ROI by source.
• Other duties as assigned by the Director of Online Communications.

Qualifications:

• 2+ years experience in online advertising and marketing, specifically including expertise in search and other paid strategies to grow e-mail lists.
• Solid understanding of Google Web Optimizer and Google Analytics.
• Experience implementing viral and guerilla marketing campaigns.
• Strong written and oral communication and interpersonal skills.
• Excellent problem solving and analysis skills, combined with good business judgment.
• Demonstrated ability to be both strategic and hands-on with solid experience in successful project management.
• Must have a commitment to Greenpeace’s mission.
• Advocacy and campaigning experience a plus.

Contact information

Send inquiries to dachrist@greenpeace.org or mail to Toni Wright, Greenpeace, Human Resources Director, 702 H Street NW Wash. DC 20001. Or fax to 202-462-4507. No phone calls please. Closing date November 17, 2008.

Link [Greenpeace USA]

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