Find the Greenest Paper Products with Greenpeace’s Mobile App

If there’s one paper product most people can’t get around buying, it’s toilet paper. The environmentally conscious will seek out recycled versions, but sometimes it’s hard to tell just how earth friendly various brands really are. Instead of spending ten minutes reading the claims on the packaging, you can just whip out your phone and use a new mobile app released by Greenpeace to find out which paper products are easiest on the environment.

From Greenpeace, via Consumer Reports:

Our team of experts evaluated over 100 products and gave the “Recommended” rating only to those brands that: contain 100% overall recycled content; contain at least 50% post-consumer recycled content; and are bleached without toxic chlorine compounds. The app also has categories for those products that “Could do better” and those that you are advised to “Avoid.”

“Tissue products made from recycled content help to reduce our impact on ancient forests, protecting forest ecosystems and wildlife habitat,” said Greenpeace Forest Campaigner Lindsey Allen. “Customers who download the iPhone or Android version of the Greenpeace Recycled Tissue and Toilet Paper Guide can compare brands available at their local grocery store to find which brands are most environmentally sustainable.  For those interested in protecting ancient forests from clearcutting and supporting truly sustainable companies, this application makes informed decision making even more convenient.”

The app can also recommend the greenest paper towels, tissues and paper napkins (though, of course, reusable cloth alternatives are best). It’s available now for the iPhone and iPod Touch, and can be accessed by any phone with mobile web access at 3rdwhale.com/greenpeace/wap.

Consumer Reports adds that its own tests found Marcal’s ‘Small Steps’ brand to be the best value in recycled toilet paper.

Link [Greenpeace] via [Consumer Reports]

Related Posts:

Greenpeace Gets Verbal Ass-Kicking Over Ancient Forest Toilet Paper
FreeRice.com: Improve Your Vocabulary, Feed Hungry People
Be a Grassroots Online Organizing Intern for Greenpeace!
Greenpeace Praises McDonalds’ Eco-Fridge
Japanese Group Uses ‘Toilet Poems’ to Save Paper