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Edible Landscaping Advocates Wait a Week in Line for iPhone 3G

July 17, 2008 · Print This Article

If you’re wondering what edible landscaping has to do with the iPhone, you’re not alone. Undoubtedly, people who were waiting in line for the iPhone 3G were wondering the same thing about the group of five activists who were first in line when the phones went on sale last Friday. They had been there for seven days and seven nights, seeking the Guinness World Record for “longest time waiting in line” and also a little publicity for their cause.

From Fortune:

Who’s crazy enough to camp out for a week on the streets of New York City for a chance to be first to buy an iPhone 3G?

TheWhoFarm, that’s who, a newly minted publicity-seeking environmental collective with an agrico-political mission: to persuade the 44th President of the U.S. — whoever that turns out to be — to transform the White House’s 17-acre lawn into an organic farm.

“We’re here to restore the edible landscape,” says Daniel Bowman Simon, 28, the group’s organizer and spokesperson and a young man given to making grand pronouncements. “We want to bring seeds of change back to the White House.”

Nice green activism publicity hack. In an open letter to several leaders including Sen. Hillary Clinton and NYC Mayor Michael Bloomberg, TheWhoFarm listed the tasks it wished to accomplish during their week waiting on line, which included using mobile solar power, drinking NYC’s tap water, eating local food delivered by NYC community gardeners and talking to anyone who would listen about local organic farming. And, they got iPhones out of it as well. Not bad, not bad.

Link [Fortune]

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