Eco-Logical Art ‘Second Saturday’ Events in LA

LA’s Eco-LogicalART gallery has announced yet another innovative eco-friendly way to exhibit art. The gallery, founded by Peter Schulberg, salvages toxic, non-biodegradable billboard vinyl and stretches them so that they may be used by LA-area artists for free in exchange for exposure on the exterior of the gallery.

Starting Saturday, June 13th, Eco-LogicalART will be launching a monthly exhibit of original art on the billboard directly over the gallery. The “Second Saturday at Eco-LA” events will feature a dramatic curtain drop reveal, live painting of billboards, eco vendors, green workshops, and more. Besides the monthly gallery installations, original billboard art will also go on display across the city.

From the press release:

Sponsored in part by the Vinyl Institute, the recurring “Second Saturday” events will also feature a gallery show of smaller art painted on vinyl, “live” billboard art painting, kids eco-art workshops, tree giveaways, eco vendors, bio-diesel demos, bike club sign-ups, and more. For Schulberg the varied event elements are a perfect fit.

“The billboard art is our wow factor. But we want people to experience a whole range of eco experiences. Going green is about taking a second look atthe world we live in.” For Schulberg the re-visionary moment came out of the blue–literally. Thinking back he calls it “divinyl intervention”.

This event not only makes smart use of 20,000 square feet of toxic material that would otherwise take up space in landfills, but also gets artists tons of exposure and puts art within the reach of LA citizens that might not otherwise get to see it. The work will be seen by 40,000 people per day.

The billboard will be unveiled at noon on June 13th at the Eco-LogicalART gallery, 4829 West Pico Blvd, 90019, and will be up until 4pm.

Link [Eco-LogicalART]

Related Posts:

The Invisible Man: Liu Bolin’s Amazing Camouflage Art
Green Patriot Poster Contest
Industrial Eyesores Disguised with Art
Art Etched Into the Dirt on Car Windows
Everyday Objects Transformed into Eco Art