Is it just us, or do big corporations just not get what it means to be green? Recently, Pepsi attempted to convince us that bottled water could be green with their new ‘Ecofina’ bottle, which is made with 50 percent less plastic but is still WATER IN PLASTIC BOTTLES. Now, Coca-Cola apparently chose Earth Day to promote their bottled water, Dasani.
From Eco Office Gals:
As I went through my email yesterday morning, I saw one from My Coke Rewards that really disappointed me. For anyone that doesn’t know My Coke Rewards are points you can collect from entering codes on the inside of the bottle caps and cases of Coca Cola Products.
So, let me just share this email with you first:
“Earth Day is a great time to celebrate the many wonders of the world—like cool, crisp refreshing water. In honor of Mother Nature, you can earn Double Points with DASANI.
April 20th through the 30th, enjoy any 12-pack of DASANI*—then enter your codes to boost your balance with Double Points—it’s a great way to enjoy Earth Day.”
Basically, they are encouraging people to buy plastic bottle for Earth Day, and get rewarded for it!
Plastic bottles, in honor of Mother Nature. Wow, how amazingly green of you, Coca-Cola. Way to celebrate Earth Day, indeed. Because what the earth really needs is more cool, crisp, refreshing, overpriced tap water in plastic bottles that will end up in landfills and in waterways.
Read more about the gulf between Coca-Cola’s green marketing and their actions in this press release by Corporate Accountability International.
Link [Eco Office Gals]
