Consumer Campaign Succeeds! Brita Will Recycle Filters
November 19, 2008 · Print This Article
Here’s a great example of consumer activism winning a big victory from a major company. Clorox, which owns the Brita brand, has agreed to take back used filters and recycle them. The Take Back the Filter Campaign has been writing letters, collecting petition signatures and accepting filters from customers who didn’t want to throw them away. All their efforts paid off, and how consumers can feel even better about using tap water filters instead of buying bottled water.
From Take Back the Filter, via Treehugger:
11/15/2008: The Take Back The Filter campaign received a call from Brita brand manager Drew McGowan yesterday alerting us that Brita will indeed begin taking back and recycling pitcher filters beginning in January!
Full details on the plan will be released on Tuesday. Please visit this site again Tuesday to learn where you’ll be able to take your filters to be recycled as well as how they will be recycled.
We have no information at this time about recycling of faucet or other types of Brita filters. Please stay tuned…
Take Back the Filter formed when Beth Terry of Fake Plastic Fish read about the massive patch of floating plastic in the Pacific Ocean and became frustrated that for all her efforts in cutting back on plastic consumption, she still had to throw away her Brita filters when she was done with them.
While Clorox is still very far from being an eco-friendly company – despite their GreenWorks line of home cleaning products – this is certainly a step in the right direction. We need to see more manufacturers taking responsibility for what happens to their products when they are no longer useful.
Link [Take Back the Filter Campaign] via [Treehugger]
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This is great news. I grabbed a Brita filter for our office (since we got rid of our water cooler to be more environmentally responsible) and now I feel better knowing that we can recycle the filters. Yah for consumer activism!
Awesome! More companies should take the cue from Brita and companies like Recycline which provides envelopes to mail back your used toothbrushes.