‘Clean Coal’ Group Making False Claims in Online Ads

An online advertisement by the American Coalition for Clean Coal Energy (ACCCE), a front group for the coal and electricity industries, claims that 72% of opinion leaders support coal electricity. The ‘America’s Power’ ad, which has appeared on The Washington Post, The Hill and other news websites, redirects to a page that contains blatant falsehoods in an attempt to hoodwink the public into supporting coal.

SolveClimate took a closer look at the report. The first problem is with the ACCCE’s definition of ‘opinion leaders’, which basically translates to a tiny percentage of the American population – far too small of a number of individuals in the U.S. to be able to generalize the results of the poll. The ACCCE survey also claimed that the 72% represented “a significant increase over the past year and the highest level of support since the group began polling almost 10 years ago” – which sounds impressive until you find out that the ACCCE wasn’t even founded until 2008.

From SolveClimate:

The next claim is that “the poll shows that Americans are very optimistic about the future for coal. When asked the question ‘do you believe coal is a fuel for America’s future?’ — 69% of Americans agreed (compared to only 26% who disagreed).”

This claim is an outright lie.

According to the survey’s own methodology, 600 people who qualified as “opinion elites” were polled. It is not possible to generalize the results of a survey from a tiny selected minority out to the entire population at large. It would be like polling just my immediate family about our car buying habits and then trying to apply that to my entire community.

Without a statistical method to correlate your data with the wider population, you cannot draw any conclusions for the wider population. The press release doesn’t even attempt to provide a margin of sampling error. Riehle also said a margin of error wouldn’t be appropriate for the poll – “It’s not statistically the same kind of animal” as a Gallup poll or other random survey of the population, he explained.

So, what it comes down to is manipulation of poll results to convince Americans that “opinion leaders”, i.e. smart people who should know, believe that coal is the fuel that we need now and heading into the future.

Surprising? Not at all. The dirty energy industries are desperate to hang on. The backlash against so-called ‘clean coal’ scares them. Stunts like this are the last pathetic gasps of a dying industry, and they know it.

Link [SolveClimate]

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