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Carrotmob ‘Makes it Rain’ Money at Greenest Local Liquor Store

July 18, 2008 · Print This Article

Carrotmob, a new environmental advocacy group, decided to use one important fact to our advantage: the fact that corporations will do ANYTHING to make money. The premise? Everyone needs to buy stuff. But we don’t do it in an organized way. If everyone who needed to buy the same type of item got together and pooled their money, we’d have a lot of leverage against the companies that sell those items. Watch the video below to see what happened when Carrotmob pulled a big crowd together to spend a lot of money at the local liquor store that made the strongest environmental commitment.


Carrotmob Makes It Rain from carrotmob on Vimeo.

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Comments

9 Responses to “Carrotmob ‘Makes it Rain’ Money at Greenest Local Liquor Store”

  1. Edward on July 19th, 2008 3:15 am

    global warming is a load of BS, but I do like seeing environmentalists realising that government coercion is ineffective and damaging, and that voting with their dollars is the only real way to make a difference.

  2. Shea Gunther on July 19th, 2008 7:03 am

    Thank the Great Flying Spaghetti Monster! Edward approves- I can sleep well at night now.

  3. Henry on July 19th, 2008 11:49 am

    this is great. But the capitalization of ANYTHING in “corporations will do ANYTHING to make money.” implies that making money is bad or that corporations shouldn’t make money. For-profit corporations are organizes specifically TO make money. They should be good citizens but they shouldn’t look at profits as something to be ashamed of. That said, I think this is a step forward for activists trying a different and probably better lever than coercion. I’m also glad to see people getting off their buts and practicing what they preach. GOOD WORK!

  4. Chad on July 19th, 2008 4:36 pm

    @Edward: It’s wonderful that you’ve personally performed climate science and found that Global Warming is a load of BS. However, I’d suggest you publish your work in a refereed journal instead of posting here since the comments on some minor website are not really a great source for objective and detailed scientific work.

    That is assuming you are a climate scientist with evidence against Global Warming. Otherwise, you’d be the scientific equivalent of an armchair athletes yelling at the TV how to coach professional teams properly. Science isn’t an opinion; it’s a, well, science. And all the current evidence indeed shows Global Warming with strong evidence of human causation. It’s always good to maintain skepticism and rigour, which I do, but to outright deny it seems unfounded without peer-reviewed scientific supporting evidence to the contrary.

  5. Taylor on July 19th, 2008 5:11 pm

    This is great. However, they were using plastic bags!

    And for the global warming deniers, it’s better to do something, and have the outcome be bogus (global warming being false) then not doing anything (and having global warming being true). in the first case, we win. The second case, we lose.

  6. Stephanie Rogers on July 19th, 2008 6:31 pm

    Well said, Chad.

    Henry – the capitalization of ‘anything’ doesn’t necessarily imply that wanting to make money is bad. It implies that many corporations will do whatever it takes to make money, including things that are immoral – whether they come at the cost of the health and lives of humans and/or animals, or the environment.

  7. Edward on July 19th, 2008 7:03 pm

    I knew it was worth coming back here :)

    No, I’m not a climate scientist, my field of study is quantum fields. Nor have I written a peer-reviewed on the subject. I have, however, spent several hundred hours reading up on the issue and written a few articles. I prefer to think for myself than resign my judgement to a greater authority. That’s for religious people to do. I’m convinced to as close to certainty as one can be without being foolish that anthropogenic global warming is a manifestation of pseudo-science complementing the mutual goals of several groups of people, most of whom are unwitting of the fraud they are involved in. Time will prove me right or wrong and I think its come-uppance is coming sooner than most people realise.

  8. K-Man on July 21st, 2008 11:17 pm

    Doesn’t it seem counterintuitive that we can dump chemicals into the air for a hundred years and it have no impact on the environment? When we dump shit in the water it makes the water dirty and undrinkable. Why different with the air? I think it’s the libertarians and radical capitalists and folks like Edward who ignore thousands of scientists who are the ones clearly making the leap of faith.

  9. Edward on July 22nd, 2008 1:21 am

    K-man,

    There are real pollutants in the world (CO2 not being one of them, in almost all situations), many of which are not appropriately represented by the market due to a lack of property rights. People think that government regulation can help solve pollution when infact the businesses simply lobby the government for regulatory permission to pollute more than they would otherwise, prevent private lawsuits bring brought against them, and generally distort the market creating misallocation of resources. Libertarians are friends of the environment, Statists are not. Collectivism destroys and abuses resources by virtual definition.

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