Adventures in Contextual Advertising: When Messages Cross, John McCain Gets Hurt
June 12, 2008 · Print This Article
I love it when ads clash.
For some reason, we’re getting a ton of John McCain ads on the site right now. We’re pretty clear about our general disdain for Mr. McCain and our belief that if he won in November, our country as we know it would be finished. Barack Obama will save our country.
Anyways- I got a kick out of seeing these two ads juxtaposed on the site. The top ad asks “Which candidate was ranked 894 out of 899 students in college?” (Hint, they still used abacuses when this guy was in college). The ad jumps to a few videos Good Magazine has put together about each candidate. John McCain’s video, if you haven’t guessed already, points out that he graduated 894 out of 899 in his class at the Navy Academy.
The bottom ad is straight from McCain’s campaign. It asks the (stupid) questions “Is it OK to Unconditionally Meet with Anti-American Foreign Leaders” (answer: Yes! It’s fscking called Diplomacy you douchebag!) and jumps to some bullshit page trolling for email addresses and donations. I made a reverse donation by clicking on the ad and signing up as “McCainIsGoingDown@by20inNovember.com“.
I loves me the interwebs.
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You know, you’ve still got the McCain ads…on this page, even.
I have experienced the exact same thing! As one advertising option, I use Google AdSense, which most know contextually displays ads based on the content of the page/site. Obviously, my site, http://www.TerraCurve.com, is geared toward the “green, environmental” crowd - yet McCain ads started popping up all over the page.
It seems that using online ad networks the McCain campaign is specifically targeting the demographic of young, eco-conscious, progressive thinkers by purchasing ad slots across the web on many “green”-associated sites.
Quick fix? Add johnmccain.com to your “competitor filter” and POOF! they are all gone.
Brck Hssn bm s WRNG fr mrc.
John… is your keyboard broken, or are you deathly afraid of vowels? There have been some very important vowel-less written languages, but English isn’t one of them.
Also, sht th fck p trll
RAmen brother Roy.