Ad Firm Proudly Trumpets its Clean Coal Greenwashing Work

The ‘clean coal’ campaign was widely ridiculed for being utter hogwash, but that hasn’t stopped the public relations firm behind the multi-million dollar advertising blitz from proudly trumpeting its role in the greenwashing extravaganza. R&R Partners – Advertising is bragging about the work it did for the coal industry’s main front group, the American Coalition for Clean Coal Energy (ACCCE).

From DeSmogBlog:

Rob Van Raaphorst, Account Supervisor, Public Relations at R&R Advertising and Persuasion explains that their company prepared, “a fully integrated marketing, branding and issue-advocacy campaign to educate our audiences on the importance of coal in their daily lives… Outreach consisted of grassroots, earned media, paid media and advocacy tactics that created a “surround-sound” effect targeting each of our audiences through all mediums and communications. Grassroots efforts included street teams, walking billboards, mobile billboards and recruitment and mobilization of an ACCCE Army (supporters of ACCCE and its mission) at presidential primaries, debates, conventions and other key campaign events.”

The coal industry spent $45 million on this piece of crap advertising campaign, along with $125 million in the first 9 months of 2008 lobbying against federal legislation to promote clean energy and a cap on global warming pollution.

All that money spent on ads – not cleaner technology or safety, as we saw earlier this year during several high-profile environmental disasters involving coal.

Golf claps, R&R Advertising. Give yourself a pat on the back. You’ve contributed so much to society.

Link [DeSmogBlog]
Photo credit: Not My Tribe

Related Posts:

‘Clean Coal’ Group Making False Claims in Online Ads
Coal is Clean! Get the Real Facts About the Coal Industry
The Truth About “Clean Coal”
Lexus Reprimanded for Greenwashing
Clean Coal Air Freshener Spoof by The Coen Brothers