About

We are passionate about the environment and dedicated to cutting through the eco-fluff to get to the heart of the new green movement. We think there are a lot of greenwashers and opportunists out there who could care less about actively doing some good in the world, and we’re going to be all over them out here on our blog and in our soon-to-be-released video shows. We think green should be fun and cool, and are in love with the power of sarcasm and snark. Greenwashers and jerkasses of the world: beware. We’re watching.

EarthFirst Cast of Characters:

Jordan Heller: Founder and CEO
Michael Hoffman: President
Shea Gunther: VP Content, Blog Publisher
Danny Alpert, Executive Producer, Video
Jackie Keothavy: Web Content Manager