A $360 Cardboard Bag Coated with Water-Resistant Spray with a Leather Handle is NOT Green

Ecorazzi cued me into a nice bit of high end greenwashing flim flamery. Actor Colin Firth opened a green store in London last year selling Fair Trade and ethical fare and will be selling this, a $360 high end bag made from cardboard.

It’s sprayed with a water proofing coating and has a fat piece of leather for a strap. Designer Giles Miller has the balls call it green because it uses cardboard sources from sustainably harvested trees.

Adding a scoop of shit to a bowl of ice cream does not make for a tasty treat, especially if you charge near $400 for it. I have no problem with stupidly expensive celebrity swag that’s actually green, but if these fashionistas are going to pull out the eco label they should at least make sure it’s actually environmentally friendly.

I guess I’m not expecting much when it comes to someone like Giles Miller, but Colin Firth should know better. This isn’t his first foray into green business and he should know better than to try to cop off this piece of greenwash as worthy of being sold in his store.

Link [Ecorazzi]

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