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5 More Awesomely Funny, Smart & Effective Green Ads

July 7, 2009 · Print This Article

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Who says global warming isn’t a laughing matter? Last summer, Green Homes put together a collection of cool green advertisements that don’t just push an important message on everyone who sees them, but are also eye-catching and funny. Yes, funny. From putting billboards of giant naked asses above polluted waterways to selling natural cleaning products with sex, those 10 ads were classics – but we’ve found another five to tack on to the list.

“Until the sun shines out of your ass, use an energy-efficient lightbulb instead.” Who says Greenpeace doesn’t have a sense of humor?

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Taking a page from the guerrilla marketing handbook, this ad campaign by the Global Environment Centre is certainly an attention-getter. The outdoor installation was constructed ahead of the Arts & Earth Festival 2006 in Malaysia.

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Atmospheric pollution affects everyone – even the Wicked Witch of the West and Cupid. The Singapore Environment Council created these ads to raise awareness about the problem of pollution in our skies.

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This ad was never actually created – it’s just a Photoshopped proof of concept – but it’s a clever idea. The shape and text of the ad were to be powerblasted onto dirty sidewalks using a large stencil form to gain support in an effort to reduce the pollution released by particular powerplants in Chicago.

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“Look how much carbon monoxide you’ll keep out of the air we breathe by not driving for just one day.” That’s the message that was displayed on the giant black cloud attached to a car’s tailpipe after being inflated with a day’s worth of exhaust. This guerrilla ad by WWF appeared in China in 2007.

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