25 Rich Ass Greenies Who Made Their Fortune Saving the Environment (#10 - #6)

All this week, EarthFirst.com will be counting down the world’s richest green entrepreneurs who have amassed fortunes ranging from the low millions to an incredible $3.4 billion mostly from doing good deeds for the planet.

Next up on our countdown of 25 of the richest green businesspeople in the world are a husband and wife team, two eco-friendly cosmetics pioneers and a man who wandered into the lucrative world of wind power by accident.  Today’s list starts at $100 million and ends around $1.4 billion, incredible fortunes made while simultaneously doing good things for the earth.

10. Tom Chappell and 9. Kate Chappell, Tom’s of Maine

Tom and Kate Chappell began making eco-friendly personal care products in the late ‘60s, when they were unable to find any on store shelves.  Taking out a $5,000 loan from a friend, they started Tom’s of Maine with ‘Clearlake’, the country’s first phosphate-free laundry detergent.  In 1975 they introduced the first natural toothpaste, which cemented their future as a leader in the natural personal care industry. Tom and Kate share in the $100 million fortune they made from selling Tom’s of Maine to Colgate in 2006, and remain the CEO and VP of the company, respectively.  Tom’s of Maine pulls in about $45 million in annual sales.

Of the green industry’s future, Tom told SFGate, “The current consciousness for environmental sustainability is different from anything I’ve ever seen before. It’s coming from industry, from companies, for the first time. You’ve had small companies doing a grassroots effort for decades, along with consumers and nonprofit groups, but now you’ve got large companies with senior leadership saying we’ve got to take this seriously. That’s terrific. We know that green solutions are possible. We just need to have green solutions become more available and affordable.”

8. Anita Roddick, The Body Shop

One of the pioneers of the natural beauty industry, Anita Roddick amassed a fortune of $200 million through her cosmetics and toiletries business, The Body Shop, making her one of England’s richest women.  Anita began The Body Shop with the vision that all types of businesses could be run ethically, and that every ingredient has a story.  Anita passed away in 2007, and her husband, Gordon, now manages her fortune.

Of her inspiration to start The Body Shop, Anita said, “My early travels had given me a wealth of experience. I had spent time in farming and fishing communities with pre-industrial peoples, and been exposed to body rituals of women from all over the world. Also the frugality that my mother exercised during the war years made me question retail conventions. Why waste a container when you can refill it? And why buy more of something than you can use? We behaved as she did in the Second World War, we reused everything, we refilled everything and we recycled all we could. The foundation of The Body Shop’s environmental activism was born out of ideas like these.”

7. Roxanne Quimby, Burt’s Bees

When Roxanne Quimby met Burt Shavitz (#23 on our countdown), she was a single mother of twins living in a cabin in the North Woods of Maine. Her husband had just left her and she was desperate for income.  Burt, who had been selling jars of honey out of the back of his pickup truck, had hives labeled ‘Burts Bees’ and pounds and pounds of beeswax, and that spurred an idea: making products like lip balm, shoe polish and beeswax candles.  Over time, her efforts paid off in a big way: Burt’s Bees is now the most successful natural care products company in the world.  The company sold to Clorox in 2007 for $1 billion, and Roxanne made an estimated $300 million from the sale.

Roxanne told Hilary Career, “I think it takes a lot of hard work, persistence, and belief in one’s vision to build a successful company. That sounds sort of trite but one must possess these basic traits to carry on when faced with the daily challenges and sheer exhaustion of running one’s own company. Good luck and good timing also play a role in one’s success. For a product-driven company like Burt’s Bees, I think it’s important to stay ahead of the curve with product innovation and listen closely to what the consumer tells you she wants, and remain faithful to your mission and values.”

6. Tulsi Tanti, Suzlon Energy

Tulsi Tanti, an Indian businessman, didn’t set out to save the environment.  It sort of happened by accident. In 1995, when he owned a fledgling textile company called Suzlon, he received a shocking electric bill that made him wish he could do something about the price of power.  That led him to decide to provide for his own energy needs, buying two wind turbines to power his company – a risky and expensive move, but one that he felt strongly was the right thing to do.  Then, in 2000, Tanti read an article about global warming that predicted that some of his favorite tourism destinations, including the Maldives, would be underwater by the year 2050.  He told TIME Magazine, “I had a very clear vision. If Indians start consuming power like the Americans, the world will run out of resources. Either you stop India from developing, or you find some alternate solution.”

That’s when Tanti decided to sell off his company’s textile manufacturing and enter the field of wind-turbine generators. Suzlon is now the fourth largest wind-turbine maker in the world, with annual profits of about $850 million. Tanti is now worth an estimated $1.4 billion.

Check out the rest of the Rich Ass Greenies: #25-#21, #20-#16, #15-11

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25 Rich Ass Greenies Who Made Their Fortune Saving the Environment (#20 - #16)
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