If more customers knew that Dasani water was simply municipal tap water – the same exact stuff that comes out of their own faucets at home – would they pay a premium for it? Probably not, as notorious eco-pranksters The Yes Men found out during a recent trip to Boston.
The Yes Men and “Coca-Cola spokespeople” unveiled a new, more truthful name and label for Dassani bottled water at a park and then spoke to people about whether they would buy it.
Check it out:
From The Phoenix:
The mock press conference, part of Boston-based Corporate Accountability International’s (CIA) Think Outside the Bottle campaign, protested Coca-Cola’s refusal to state Dasani’s origin — public water sources — on its labels, as Pepsi and …
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